2021 LEADERS IN CARE AWARDS SHORTLIST: Executive of the Year


The Executive of the Year award honours the leaders who have provided inspired leadership on a company- and sector-wide level, and driven their organisations to achieve great things over the past year.

We are delighted to announce that the 2021 shortlist includes the following names:

Ben Ashton, Good Oaks Home Care

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Ben Ashton is the founder and managing director of Good Oaks Home Care, a fast-growing franchise headquartered in Dorset. Over the last 12 months, he has started a partnership with Dementia UK after learning that Dorset had one of the highest number of calls to Dementia UK’s helplines and has only two Admiral Nurses in the county. He is currently recruiting for an Admiral Nurse for Good Oaks, and they will be the first Admiral Nurse in Bournemouth and Poole. Ben has also been shortlisted in this category for his relationship with his staff and the attention he pays to their welfare. In July, when one team leader’s car broke down, he offered his personal car to her so that she was able to continue working without having to use public transport. He has also devised various rewards and incentives, including offering up to £100 for carers who take up a training course. Ben is passionate about providing high quality care across the UK. Any potential franchisee must prove they fit within the company’s PRIDE values (Professionalism, Respect, Integrity, Dedication and Empathy) in order to continue the process of opening a new branch. Ben also listens to feedback and suggestions from employees, clients and their families. In August, every client from all eleven offices was sent a survey to complete about standards of care, in order to drive improvements.

Lucy Campbell, Right at Home UK

Lucy Campbell, Right at Home’s (RaH) Chief Operating Officer, has been instrumental in navigating a network of almost 70 Franchises across three countries through the pandemic. Under her leadership, the provider has achieved its most successful year to date, despite the volatile landscape. Highlights over 2020/21 include achieving 5* Star Franchisee Satisfaction and a 5* Employer status; becoming the number one rated franchise on; and winning a recruitment and retention award at the Home Care Awards. RaH has also achieved 100% ratings of Good or Outstanding for inspected offices in England. Throughout the pandemic, Lucy has spearheaded the provider’s communications offering, including conducting weekly webinars for franchise owners and registered managers. She has also enabled 24/7 access to an on-call team at national office to ensure franchisees are always supported. In addition, the COO put together and oversaw a coronavirus taskforce with senior management and franchise owners, seeking their opinion on key decisions. Lucy has also been recognised for her outstanding achievements in franchising this year. In March, she was named EWiF’s Woman Franchisor of the Year for a second consecutive year.

Olly Carter, Kingsway Care

Olly Carter, managing director and founder of Kingsway Care, has been nominated for his positivity, energy and leadership. He started Kingsway Care, based in Brighton and Hove, one year ago, in the middle of the pandemic. Despite having to wait until January 2021 for CQC approval, this didn’t stop him devising imaginative ways to combat loneliness and isolation in the local Sussex community. Over Christmas, he organised free online parties and hosted virtual pantomimes and festive competitions. He also created strong ties with the community by sponsoring local charity Food & Friendship Luncheon Club to tackle loneliness; carrying out volunteer care work with Age UK and Rainbow Hub, a local point of contact for LGBT+ people; and establishing Kingsway Coffee, a community hub for carers and clients. As soon as CQC approval was granted in January, Olly worked to build up the hand-picked team of 40 care professionals. Kingsway now runs a care academy to train all employees not only to achieve the Care Certificate but also look for other ways to improve a client’s quality of life. Olly has also set up a Company Share Scheme, which is open to all employees.

Peter Seldon, Consultus Care & Nursing

Peter Seldon, CEO of Consultus Care & Nursing, is a passionate advocate for the live-in care sector, committed to highlighting its importance and giving it a voice. He has been extremely vocal about the advantages of live-in care, such as the fundamental importance, and right, for an individual to remain at home. Peter’s holistic approach to care for the elderly is at the forefront of everything he does. At the start of the pandemic, he made sure that all of Consultus’ Infection Control courses were available free of charge to carers and clients. Peter also appeared on Sky News to discuss the company’s own PCR testing scheme, using saliva samples developed with the assistance of a UK-based genetics company. In addition to the PCR saliva test, Peter followed through with the development of a Covid-19 Instant Antibody Test, to help safeguard the company’s live-in carers/nurses and their clients. The CEO has also invested heavily in the company’s Skills for Care Centre for Excellence training facility over the last 12 months to ensure the ongoing progression of carers.

Lynn Laughland, HRM Homecare Services

Over the past 12 months, Lynn Laughland, managing director of HRM Homecare Services, has striven for constant improvement within her own company, as well as the wider social care sector. She made it her goal to put those receiving care and her workforce at the forefront of everything that HRM Homecare does. During the pandemic, Lynn led the development of an infection control regime which ensured the business continued to provide thousands of hours of face-to-face home care across West and Central Scotland. To achieve this, Lynn maximised the use of technology within HRM Homecare so that staff and vulnerable service users were kept safe throughout. This included digital rotas and care diaries through the use of apps. Thanks to her leadership over the last year, HRM Homecare has also secured new contracts with new and existing clients, increased its workforce by over 20% during a period marked by an extreme shortage of qualified carers throughout the UK, and has achieved the world’s most recognised quality management standard, ISO 9001:2015.

Tickets and tables are now available for the Leaders in Care Awards can be booked HERE.

Any companies interested in commercial opportunities surrounding the Leaders in Care Awards should contact:

Josh Waddell
0203 176 5458

Tags : Executive of the YearLeaders in Care Awards
Sarah Clarke

The author Sarah Clarke