Birdie raises £8.2 million to power next phase of growth


Birdie, the tech company on a mission to reinvent elderly care at home, has announced that it has raised $11.5 million (£8.2m) in venture capital.

The investment, led by Index Ventures and with participation from Kamet Ventures, will be used to scale the business and invest in product innovation.

The news follows a six-fold increase in the number of older people Birdie supports in the last 12 months.

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CEO and co-founder Max Parmentier said: “We believe the future of care for older people should be helping them to live at home for as long as possible through the delivery of personalised and preventative care.

“Birdie is already the partner of choice for caregivers up and down the UK, and this funding will help us rapidly increase the number we partner with and what we can offer them – meaning more people benefiting from more affordable, quality care. We’re proud of our mission and the values we embody to pursue it.” 

Birdie is on a mission to tackle the social care crisis by reinventing care for older people, partnering with care providers to support the elderly population in living independently at home for longer.

Its app allows care workers to log in and out of their visits, and capture their daily logs and medication records, decreasing time spent on admin and freeing up time for care. Through the app, family members can also receive daily care updates on the safety and well-being of their relative.

Parmentier founded Birdie after experiencing his own frustrations with the care system. He watched his grandfather struggle with the impact of life in a care home, but lacked any other care option. In 2017, he partnered with venture builder Kamet Ventures to fix this problem and set up Birdie. 

Since then, Birdie has partnered with almost 500 providers across the UK, and now supports more than 20,000 older people every week.

In the past 12 months, Birdie has seen six times growth in the number of older people it supports and more than 3,000 family members now turn to Birdie each week for peace of mind about their loved ones.

Birdie is also piloting innovative care models such as partnering with the NHS to identify Covid-19 symptoms, building polypharmacy AI models, and helping Nottinghamshire health authorities to detect early warning signs of patients’ health risks.

The funding announced today will be used to power Birdie’s next phase of growth in the UK. Birdie will also invest in product innovation, creating new features to address customer requests.

Stephane Kurgan, Venture Partner at Index Ventures, said: “Our ageing society and increasing healthcare costs require us to rethink the way we care for frailer populations like the elderly. Technology gives us the tools, as the care sector has remained widely paper-based and is ripe for disruption. 

“By investing in caretech with Birdie, we are investing in solving the daily challenges of the care community. We firmly believe in Birdie’s vision to make care more personalised and more preventative so that older people can age at home longer, healthier and happier. We’ve been impressed by Birdie’s traction and the calibre of its team, and are very excited to embark on this journey with them.”

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Sarah Clarke

The author Sarah Clarke