Bluebird Care appoints new managing director

Community Integrated Care CEO – Phil Pegler

Bluebird Care has announced the appointment of a new managing director.

Phil Pegler has joined the national home care provider from Four Seasons Healthcare, where he was interim programme director.

He replaces Wayne Smith, who has been working as acting managing director since Yvonne Hignell departed the company in April 2020. Smith will now reassume his role as finance director.

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Pegler has been working as a leader in the care industry since 2011, when he joined home care provider, Carewatch, as Group CEO. 

Commenting on his new role, he said he recognises that the UK has a rapidly ageing population and sees home care provision as the future of the social care sector. 

He added: “I’ve seen on a personal level how home care services have enabled members of my family to stay in their own homes for longer and, more importantly, safely.  This has given me a very useful insight into how good home care should be delivered and the benefits it can bring to so many people. Bluebird Care has over 30 offices rated as ‘Outstanding’ by the Care Quality Commission (CQC). This is an impressive achievement and is something I am keen to help our franchisees build upon.

“Bluebird Care has gone from strength to strength and I look forward to working closely with the Franchise network to help drive the business to achieve even bigger things supporting our clients and carers with the services and resources they need to deliver home-based care with quality, professionalism and expertise with every home visit. We are extremely well placed as the market leader – and as the most trusted home care provider across the UK and in Ireland: the future is bright.”

Revealing his ambitions for the provider, Pegler said: “Bluebird Care has expanded its customer offering into areas of live-in care, specialist dementia care and end of life care services across many locations. I truly believe that Bluebird Care is now well placed to expand its reach even further across the UK and Ireland.”

Jennifer Sheets, chief executive officer and president of Caring Brands International, which owns Bluebird Care said: “We are absolutely delighted to welcome Phil to Bluebird Care. He brings a wealth of experience, along with passion and huge insight into both the care sector as well as the franchise model. It is a very exciting time to be joining us – all of the team at Bluebird Care have shown immense commitment and focus during this pandemic. 

“I especially want to thank Wayne Smith, finance director, for all his guidance and governance over the last year while acting in the interim managing director role. The resolve and persistence the Bluebird Care team has demonstrated positions us quite favourably for continued growth in the UK and Ireland.”

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Sarah Clarke

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