Bluebird Care has thrown its support behind the new CARE Badge, a unifying symbol for adult social care workers across Britain.
The provider said it will see that all of its care workers have access to the badge, and will be encouraging them to wear it with pride as a way to promote their hard work.
Founders Care England and everyLIFE Technologies launched the CARE Badge at the Residential & Home Care Show last week.
They are calling on the UK’s business leaders to buy the £1 CARE badges and distribute them for FREE to their employees and customers in a visible display of support for the 9 million informal and paid carers in Britain.
Bluebird Care believes the badge will promote awareness of and appreciation for the “crucial service” that care professionals provide.
Managing director Yvonne Hignell said: “This is such an inspiring project and a very important step forward for the social care sector – we are pleased to be supporting the initiative. I hope one day this badge will be seen in a similar light to the famous NHS pin, which has done so much good for all those in the National Health Service.”