Bluebird Care Newcastle and South Tyneside is coordinating a Christmas gifting campaign, #GiveAGift2020, to help combat loneliness among older people.
The team has already received £300 in gift donations from local communities through Facebook, and local business have either donated gifts or helped identify elderly people who could benefit from the campaign this Christmas.
Bluebird Care will be purchasing all the gifts from these local businesses, in order to help support them through what has also been a challenging year.
David Haswell, director of Bluebird Care Newcastle and South Tyneside, said: “This year has been extremely difficult for everyone; the pandemic has had severe knock-on effects on mental health and wellbeing. Working in the home care industry we come across a lot of elderly people who are isolated from the community. Sometimes our care assistants are the only people our customers see.
“Christmas is a time for giving and at Bluebird Care Newcastle and South Tyneside we think no one should go without a gift this year. By engaging with our local communities and through your kind donations, we want to help older people who might not otherwise receive a gift at Christmas time. We want to finish 2020 on a high. We don’t want anyone suffering from loneliness and if we can help by give gifts to those who need it most, we will.”
To donate to Bluebird Care’s #GiveAGift2020 campaign, click here.