A Bluebird Care franchise is launching a new initiative this month to offer new customers a week’s free care.
Bluebird Care Shropshire has launched the ‘First Week Free’ care initiative, worth up to £1,350, to new clients who require any service the company provides, including domiciliary and live-in care.
The initiative is available to any new customer who signs up for four weeks of care, with the first week being free of charge.
Claire Flavell, director of Care at Bluebird Care Shropshire, said: “We want to show new customers how fantastic our care is, and with times being hard for everyone, we wanted people to be able to have the opportunity to try us before they commit. After the first month there is no obligation to stay on with us.
“We will discuss everyone’s individual care needs as usual before they start the first week free and it applies to any care package someone starts with us within our remit.
“The business aim for us is also to be less reliant on public funded work as that landscape is also ever changing and to give us a distinct unique selling point. We are quite literally putting our money where our mouth is and we really have to step up to the challenge.”
Bluebird Care Shropshire is viewing the new initiative as an opportunity to create more job roles and is currently recruiting new carers to help with the scheme.
Recruitment officer Sammie Milton said: “We understand that care can be seen as a challenging sector, which is why we offer what we believe to be the highest rates of pay in the county for care workers, service rewards after 12 months, training and flexible working.”
Bluebird Care Shropshire provides at home care in Shrewsbury, Church Stretton, Oswestry and the surrounding areas, and offers live-in care services to the whole of Shropshire, as well as Telford & Wrekin and the Welsh borders.
Caption: Georgia McNally, care coordinator for Shrewsbury (in Bluebird Care tunic) and Laura Allen, lead supervisor for Shropshire