Bluebird Care’s office in Berkshire has witnessed a major rise in demand for its live-in care service during the COVID-19 pandemic.
The franchise, which cares for people living in Reading, Wokingham, Windsor, Maidenhead and Bracknell, said that many families have found live-in care a “preferable solution” to their care needs.
Alex Witten, Live-in Care manager at the branch, said one of reasons for the “rapid” growth in demand is because live-in care only involves the support of a single pair of rotating carers.
“Live-in care is also great value for money compared to residential homes. It allows customers to have a tailored plan to suit their needs rather than be dictated by strict times. It has become a popular solution in the last couple of years, with our live-in care customer base growing by 40%.
“From the first day we opened our business to serve our community, our customers have been at the heart of everything we do and we believe we could be alternative choice to a care home so people can stay independent in their own home.”
Leaders from the live-in care sector have previously stated that live-in care must become the default discharge strategy amid the coronavirus outbreak.
Trudi Scrivener, owner of Ashridge Home Care and a co-founder of the Live-in Care Hub, said the sector can support care homes that are overwhelmed by a growing number of coronavirus cases and a lack of PPE by reducing the number of people they care for.
Scrivener told Home Care Insight that members of the Live-in Care Hub would liaise with care homes and relatives to arrange a safe transfer of service users “from care home to home”.
She added: “We know that many families are worried right now – families are coming to us saying that their loved ones are just not safe in a care home. The home care sector is ready to step up to the challenge and help these care homes and the people in them.”
Caption: A care worker and customer at Bluebird Care Reading, Wokingham, Windsor, Maidenhead and Bracknell.