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Bluebird Care kick-starts national recruitment campaign as pressures mount on care sector

Bluebird Care Collage – ‘itstimetocare

Bluebird Care is once again rolling out a national campaign to attract more people to work in the social care sector.

The ‘It’s Time to Care’ campaign, which was first launched last year, has been kick-started by the home care provider in an effort to alleviate the recruitment pressures currently facing the social care sector.

Although COVID-19 restrictions have been largely lifted across the UK, shortages of care assistants continue to affect the industry, with many home care providers eagerly searching for talented individuals to join their teams.

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Recent surveys by Join Social Care and UKHCA have revealed that providers are finding recruitment and retention ‘harder than ever’ as lockdown eases.

To raise awareness of the various paths that people take into a career in social care, Bluebird Care is celebrating some of their many team members across the country, each with their own journey into the industry.

The home care provider hopes that the campaign will encourage those who may not be considering a career in care to reflect on whether joining the sector could in fact be for them.

Katy Falconer, Head of People at Bluebird Care, said: “With increasing staffing pressures in the UK, we once again need to champion the rewarding careers the social care sector offers in a bid to encourage more to join our industry. We want to showcase the unique people who make-up this sector, whose invaluable work allows others to remain in their own homes, surrounded by their loved ones, in a setting most familiar to them.

“At Bluebird Care, our care assistant roles come with security, safety and industry-leading rewards. We aren’t looking for experience or a specific skillset, as we provide full training. Rather, we’re hoping to attract those who hold the core values of compassion, dedication and a commitment to helping others in their community.”

Derek Bell, was 74, a grandfather and a retired engineer when he decided to become a care assistant. On his terms, he is now able to work in an area he has lived his whole life and his customers are often old neighbours, friends and even former work colleagues.

Derek said: “I think I have a great job, I really enjoy it. I love meeting people and seeing the difference I make to their lives.”

Harriet Webber joined as a Care Assistant at 18 following a difficult period in her life and has not looked back since. Harriet is now head of Recruitment and Marketing for Bluebird Care’s Lincolnshire and North Yorkshire office.

In joining Bluebird Care, Harriet said: “It was the best thing I ever did. I had people who needed me and depended on me. It made me realise what I wanted to do in life. I wanted to help people and if I can get to where I am today, then anyone can.”

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Sarah Clarke

The author Sarah Clarke