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Bluebird Care launches first national TV campaign

First TV campaign (3)

Bluebird Care has launched its first-ever national TV campaign.

The advert, which will be seen across a range of channels in the coming months, highlights the care packages on offer from Bluebird Care, from companionship to live-in care, and how they allow customers to remain safe and well in their own homes.  

Bluebird Care partnered with Happy Hour productions to create the TV advert, in a bid to build brand awareness.

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The national provider said it aims to alert as many people as possible who are in need of care and support, or those who may be considering care, to the care services it offers.

Hannah Banfield, marketing and communications director at Bluebird Care, said: “It was important to us that our first national campaign conveyed our breadth of service with a focus on friendship, emotion, compassion and a family feel. 

“The creative experts at Happy Hour used their experience to create a story board that we felt ticked all the boxes.

“We are really proud of our first ever TV ad, and we hope all our Care Assistants and all our team members at Bluebird Care feel a sense of pride when they see it on the TV. We are hoping this will be the first of many TV campaigns we will be able to launch.”

To view the advert, click here.

Tags : Bluebird CareTV ad
Sarah Clarke

The author Sarah Clarke

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