A Bluebird Care franchise based in London has joined forces with Skills for Care to help promote and change perceptions of social care, and inspire local people to enter the sector.
Six care professionals from Bluebird Care Camden & Hampstead have become I Care Ambassadors, delivering talks and training sessions to schools and colleges in their community.
The news comes as Skills for Care found that the initiative has led to a 23% increase in people expressing an interest in a career in care in the last two years.
Karen Rides, an award-winning registered manager for Bluebird Care Camden & Hampstead, said: “The feedback we have had from the people we have already met, has been great.
“People are being inspired to find out more and some have now started to look for a career in care. We always get lots of questions and people have really appreciated the insights we have relayed to them about the social care world.”
Skills for Care said 361 I Care Ambassadors delivered careers activities between March 2017 and March 2019, reaching 122,000 people.
Of those people who heard from an ambassador, 92% rated activities ‘good’ or ‘very good’ and 91% said they had a better idea of what it’s like to work in care.
Caption: (L-R) Marion Phillips, I Care Coordinator; Marian Ali, Care Supervisor; Karen Rides, registered care manager of Bluebird Care Camden & Hampstead; and Mary Ferrie, recruitment manager Bluebird Care Camden & Hamsptead.