Bluebird Care to roll out Care Friends employee referral app


Bluebird Care has announced plans to roll out employee referral app Care Friends across its network of offices in the UK and Ireland this month.

The news comes after several Bluebird Care franchises successfully piloted the app over a number of months, with one office stating it doubled its referrals.

Care Friends gamifies the employee referral process by incentivising care staff to share jobs with their friends and contacts straight from their phones.

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It financially rewards the employee at each step of the referral process, as well as allowing them to collect bonus points as a thank you, or be recognised for an accomplishment, such as long service.

Care Friends was created by Neil Eastwood, author of ‘Saving Social Care’, and was officially launched in June, in partnership with Skills for Care.

Since then, care providers employing 20% of England’s entire adult social care workforce have inquired about the app.

Commenting on the partnership with Bluebird Care, Eastwood said: “It is validation of the excellent results we have seen across our pilot home care sites, which have continued apace since our official launch just three months ago. This partnership demonstrates the potential of Care Friends to support the recruitment and retention of a high-quality homecare workforce, at scale.”

Katy Falconer, Head of People, Engagement and Culture at Bluebird Care, added: “We are delighted to be collaborating with Care Friends, this innovative app is exactly what we need to help us improve both our recruitment and retention.

“Some of our best carers have joined Bluebird Care because they were inspired by other friends and family in the care sector. With Covid-19, our recruitment process has been streamlined and we are increasingly using technology to ensure we comply with social distancing guidelines.

“It is great that our teams can benefit from recommending friends in this way and managers can instantly acknowledge outstanding work straight to the care assistant’s phone. Recognising and rewarding our carers have always been our top priorities and we look forward to utilising the app more.”

Tags : Bluebird CareCare Friendsemployee referralRecruitment
Sarah Clarke

The author Sarah Clarke

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