Care providers and industry suppliers have pledged their support for a new emergency appeal launched to raise money for workers financially affected by COVID-19.
A Care Workers’ Charity (CWC) initiative, the Coronovirus Emergency Fund will be delivering grants from next week to workers that are having to self-isolate.
In less than 48 hours, the charity has received more than £90,000 in donations, but it hopes to raise £1 million.
Karolina Gerlich, executive director at The Care Workers’ Charity said: “COVID-19 is one of the biggest crises our generation will see in its lifetime. Care workers are at the frontline of this, caring for the most vulnerable people in our society who are most susceptible to the virus. If a care worker needs to self-isolate they will fall into desperate need. For this reason, we need more funds for extra emergency grants.”
Kick starting the charitable giving, benefactors Avnish and Ram Goyal of Hallmark Homes and the Hallmark Care Foundation have pledged £30,000 to support care workers.
Avnish Goyal said: “The Hallmark Foundation is a support fund for all care workers, but there will be people who fall between the cracks and don’t have the support they need. The Care Workers’ Charity has always been there for rainy periods and that is certainly the situation right now. I support this cause and hope that this acts as a catalyst for others will join forces too.”
Care Sourcer is also supporting CWC in its appeal and will be asking leaders in the sector to donate 20% of their salary to care workers over the next three months.
Andrew Parfery, co-founder and CEO of Care Sourcer, said: “The 80% salary support for furloughed workers is great, but we are supporting the campaign to ask executives to stand beside care workers, by donating 20% of their salary for the next three months‘.
“For those care workers that are working tirelessly, we are also offering a free Employee Assistance Programme to every single care worker in the UK, giving them professional support with mental or physical stress, bereavement of clients, money worries during this hugely challenging time.
“We’ll need our care workers more than ever in the weeks and months ahead. We should all do our part to make sure they have the support they deserve.”
The CARE badge Community Interest Company (CIC) has also thrown its weight behind the initiative.
Robin Batchelor, director of the CIC and chairman of everyLIFE Technologies, said: “Supporting care workers, who selflessly support others, is more essential today than ever before. It is only right that we come together now to recognise and help those who help others in their time of need.”
Martin Jones, CEO of Home Instead Senior Care and a trustee on the Board of the CWC, said: “Caring for our care workers has never been so important than during this difficult time. I am incredibly proud to be able to support all our vital care workers through The Care Workers’ Charity which truly is doing great work for those who need it the most. I ask that everyone should consider our care workers and make a donation to the campaign to ensure we are all helping each other to keep the nation safe.”
The Access Group is also supporting the appeal. Managing director Steve Sawyer said: “The UK’s care workers are often unsung heroes on the frontline of looking after some of the most vulnerable in our society. At Access we are privileged to provide systems that support over 200,000 carers in their daily work; it feels only right to give to a campaign which will support those carers that cannot work or are themselves in need.”
To donate to the emergency appeal, please click here. You can also promote the appeal on social media using the hashtag #Care4Carers.