A campaign has been launched in Wales to recruit 20,000 more social care workers by 2030.
The WeCare campaign, led by Social Care Wales, will highlight the breadth of career opportunities in care, from home care co-ordinators and care home managers to childminders and nursery practitioners.
It is part of a long-term strategy to develop the workforces in the care and health sectors over the next decade, to provide a high-quality, seamless service to vulnerable people in the country.
Currently, around one in 17 adults in Wales works in social care or early years and childcare (around 113,000 people), making it a bigger employer than the NHS. But this area of work is still growing.
Sue Evans, chief executive of Social Care Wales said: “We still need more people if we are going to meet the needs and expectations of society over the next 10 years.
“Working in social care, early years and childcare can be demanding, but it’s also hugely worthwhile. The WeCare campaign has been developed to attract the right people to support some of the most vulnerable members in our communities or help inspire the next generation.
“New qualifications in health, social care and childcare are being launched from September this year and this campaign is part of a broader plan to make sure we have a workforce across care and health services that will meet the future needs of the people of Wales.”
Supporting the campaign, deputy minister for Health and Social Services Julie Morgan said: “I’m delighted to support the new WeCare campaign. It’s been designed to showcase the opportunities social care, early years and childcare sectors can offer to all those with the right caring skills and qualities and the support which is available to help them develop and nurture their skills to support the people they assist live full and active lives.
“I am grateful to Social Care Wales and their partners, particularly care workers who have shared their experiences, for their work on this campaign. I hope their stories will inspire people to become our next generation of carers, childcare practitioners, childminders and care assistants.”