A new badge launches today as a unifying symbol of pride for Britain’s 9 million social care champions and to raise money for care related causes.
The founding members of the CARE badge community interest company (CIC), Care England and everyLIFE Technologies, will launch the new initiative at the Residential & Home Care Show at London’s ExCeL.
Professor Martin Green, Chief Executive of Care England, said: “The CARE badge is an eye-catching and powerful symbol of pride in the quality of care so many deliver across the UK every day. I shall be wearing my CARE badge with pride and I sincerely hope all of you will get a CARE badge and raise the profile of care.”
This new initiative calls on the UK’s business leaders to buy the £1 CARE badges and distribute them for FREE to their employees and customers in a visible display of support for the 1 in 4 of the UK population that is either providing or receiving care outside of a hospital environment every day.
More than 34,300 CARE badges have been sold during a three-week soft launch with a further 42,000 badge enquiries awaiting restocking.
All of the profits from CARE badge sales go to care-related causes and charities selected by care workers and carers.
Meanwhile, CARE badge CIC has appointed Liz Jones, policy director of the National Care Forum, as a director of the company.
She said: “The CARE badge is such a simple and inspiring idea – a great way to recognise and thank the millions of people involved in providing great quality care across the UK and a great way to help that huge community of people feel proud and valued. I am delighted to join the Board and am wearing my CARE badge with pride – I hope you will all get your orders in for the CARE badge and start wearing it to help us all raise the profile of care.”