The Health and Social Care Secretary placed the CARE badge under the spotlight in his speech to the nation last night, hailing it as a “badge of honour” to unite the social care workforce under one banner.
Wearing the emblem, which launched last June, Matt Hancock said it will help create an NHS-style single identity to better celebrate and recognise the care sector.
He said the CARE badge will also make it simpler for care-givers to access benefits, such as priority shopping hours, in the same ways as NHS staff.
“This badge will be a badge of honour in a very real sense, allowing social care staff to proudly and publically identify themselves, just like NHS staff do with that famous blue and white logo,” Hancock added.
“Today we are introducing a new CARE brand that can be worn with pride, and it will signal to everyone that they belong to a strong, united and respected family.”
The founding members of the CARE badge community interest company (CIC), Care England and everyLIFE Technologies, first introduced the initiative at the Residential & Home Care Show on June 26, 2019.
In February, the CIC announced that more than 100,000 CARE badges had been sold to date.
The CIC has also been delivering thousands of pounds in financial awards to care charities chosen by care workers.
In January, Thurrock Cares Services, an Essex-based organisation supporting adult unpaid carers, received £2,500. The grants come from profits from the sale of the badges.