Care provider steps up recruitment of male staff as demand soars

Shahzil Khan cropped

A home care provider based in West London is introducing more male staff to its team after witnessing an increased demand from clients for all-male care.

Hammad Cheema, managing director of Visiting Angels’ West and South West London branch, said his service has been receiving requests from numerous clients for more male carers in recent months.

Historically, the social care sector has been dominated by female employees. A recent Skills for Care report shows that, between April 2019 and March 2020, 82% of the adult social care workforce identified as female.

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Explaining the increasing demand for male carers, Cheema said: “As the year has drawn on, with elderly people having to shield, clients have been more specific on choosing their caregiver. Clients want carers with a similar personality to themselves, as well as hobbies and interests to give them that much-needed interaction throughout their visit.”

Visiting Angels has introduced a ‘Choose your caregiver’ initiative across its network, to allow clients to choose who they would like to attend their visits.

“I’m proud to now be offering that tailored approach to our service and it feels great to be addressing the balance between male and female carers too,” said Cheema.

Shahzil Khan (pictured) joined the West & South West London branch as a care worker when the service first launched in February 2020.

He said that older clients often have a preference or feel more comfortable with a carer of the same gender.

“The best employers and care providers recognise this and welcome male applicants to the role of care giver,” he added.

“It’s clear that the care industry is mostly female-dominated, which may lead people to believe that those duties are less suited for males and can often discourage people from getting involved. However, I believe everybody has a gift and duty to help others, and men should not be deterred from joining this career based on this misconception.”

Tags : male workersRecruitmentVisiting Angels
Sarah Clarke

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