Care Workers’ Charity enters corporate partnership to elevate fundraising in 2021

Karolina Gerlich cropped

UK healthcare investor Elevation Advisors has entered a corporate partnership with the Care Workers’ Charity (CWC) to support is fundraising targets in 2021.

The partners intend to work closely together to create campaigns to raise awareness and engagement so more care workers can be supported.

The Care Workers’ Charity paid out over £2.2 million worth of grants to care workers in need last year, an increase of 1,150% compared to 2019.

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During the pandemic, 2,864 Emergency Fund Grants were awarded, with a total value of £1.98 million, while 402 crisis grants and 39 funeral grants were handed out.

The charity has also recently launched mental health counselling to support care workers.

Karolina Gerlich (pictured), who has recently been promoted from executive director to the role of CEO at the CWC, said: “The Care Workers’ Charity has been working hard to support our social care heroes, whose need has greatly increased since the onset of the Covid-19 pandemic. Without external support, we would not be able to this, so we are thrilled that Elevation have joined us as a corporate partner. 

“We are grateful for the generous funding agreed by Elevation and are excited to have their support in the creation of campaigns for the Charity. This partnership represents a collaboration between two organisations whose shared values to support the social care sector will make a hugely positive impact on our work, and into the sector at large. The team and I look forward to working with Elevation over the coming year.”

Andrea Auteri, managing partner of Elevation, commented: “We have been impressed by the impact that the CWC makes for those on the front line of social care, particularly over the last year. The CWC’s crisis grants provide vital lifelines for those with unexpected or challenging financial burdens and their work for the sector is inspiring. As investors in social care, we are acutely aware that care workers have played a critical role in maintaining safety and infection control during the pandemic and we are looking forward to giving back to our communities.”

Tags : Care workers CharityCWCFundraising
Sarah Clarke

The author Sarah Clarke