Tech-enabled home care provider Cera Care has announced the acquisition of Mears Care Scotland, adding 1,000 staff and 12 offices to its operations.
The multi-million pound deal, which will see Mears Group’s domiciliary care arm in Scotland integrated into Cera Care with immediate effect, is set to accelerate the company’s growth across the Scottish market.
The news comes after Cera became one of the UK’s largest care companies following its acquisition of Mears Group’s domiciliary care offices in England and Wales earlier this year.
It also recently purchased Gemcare Southwest, which has two branches in Plymouth and Modbury.
Cera now aims to recruit an additional 500 staff in Scotland and 1,000 staff in Devon and Cornwall, as part of its wider drive to create 10,000 jobs across its entire UK business.
Ranpreet Grewal, finance director at Cera Care, commented: “We had set ourselves the aim of establishing a national footprint in Scotland earlier this year, and this acquisition marks a huge achievement for everyone at Cera Care.
“The infrastructure and talent we have been able to bring in as a result of this deal provides us with an ideal platform from which to continue our growth in Scotland and the rest of the UK.”
Last month, the COO of Cera hailed the company’s fast-track recruitment platform a “phenomenal success” in bringing in new people into the sector during the COVID-19 crisis.
Yvonne Hignell, who joined the business in April, said the platform has streamlined the recruitment process, from application to deployment, and improved Cera’s conversion rates as a result.
Speaking during recent Care Virtual Summit, she said: “A process which usually takes about four weeks with high drop-out rates – so a conversion of around 1-1.5% from application to deployment – actually reduced down to about two weeks with a 3% conversion rate.”
The platform allows candidates to record a video interview and access basic skills training.
Cera is then able to view their video interviews before starting DBS checks and making conditional offers.
Caption: Cera Care co-founder and CEO Dr Ben Maruthappu.