Cera Care preps for aggressive growth with double aquisition


Industry start-up Cera Care has embarked on a major spending spree with the acquisition of two regional home care companies.

The London-based technology-enabled home care provider has bought Nottingham-based Radcliffe Home Help Services and Yorkshire’s Advanced Community Healthcare and plans to complete six to eight more transactions next year in a bid to boost its revenue.

Established to allow families to arrange, schedule and manage home care for elderly relatives, Cera Care uses an on-demand digital platform to match people seeking in-home assistance with professional carers.

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Speaking to Home Care Insight, Dr Ben Maruthappu, co-founder and CEO of Cera Care said both home care providers will benefit from using Cera’s technology.

“Radcliffe Home Help Services and Yorkshire’s Advanced Community Healthcare are both high-quality care providers, but like many regional care companies, they are small, and mostly use pen, paper and whiteboards to manage their businesses,” he said.

“Our centralised technology platform helps to automate everything from logistics to digital care records, which we will implement across all the companies we acquire, allowing us to create a more scalable model that will bring efficiency and transparency to a fragmented market.”

Both transactions were six digits in size and the next deal Cera Care will embark on is valued at seven digits.

“We expect to complete six to eight transactions this year,” Cera Care said. “We have a pipeline of 200+ companies we have compiled and actively looking into. The six to eight acquisitions will add a strong eight-digit revenue to our existing (and growing) organic revenue.”

Cera Care has a presence in 15 cities across England and hopes to expand into Europe and the US.

Tags : aqusitionCera Caredigital platformstart-up
Sarah Clarke

The author Sarah Clarke

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