Home care provider Cera Care has announced the creation of 10,000 jobs across its UK business in an effort to fight the ongoing COVID-19 crisis.
The London-based company said it will launch a large-scale effort to train and certify workers as qualified carers and put them to work in as little as 10 days.
The workforce expansion has been undertaken to support older people who may be isolated and most at risk from the virus, while bolstering NHS services during a period of unprecedented pressure.
All of the 10,000 jobs will be long-term, with staff being retained even when the COVID-19 outbreak lessens.
Whilst Cera are welcoming all applicants, the company is encouraging those recently losing their jobs in retail, hospitality, travel, cleaning and the wider gig economy in particular to apply, get trained, and take on a new career.
Dr Ben Maruthappu (pictured) co-founder and CEO of Cera Care, commented: “Coronavirus has impacted every single part of our society, with an unprecedented burden being felt by our elderly population, families and the NHS. To help beat the virus Cera is creating 10,000 jobs providing critical support to our country’s NHS at a time when it needs it most, through a combination of our carer workforce and best-in-class technology.
“Our ability to support and care for our elderly population, who are most at risk from this disease, over the coming months and years will significantly determine our ability to navigate this crisis.”
The employment effort will be driven through Cera’s digital platform, where applicants can take online skills development courses, followed by assessments to become formally certified as a carer.
The programme will allow successful applicants to begin working as carers and earning immediately following the ten-day application and certification period.
Cera is a technology-enabled home care provider using digital and data analytics to improve elderly care services.
Last month, the business announced that it has raised $70 million (£54m) to fuel its expansion and the national roll-out of its SmartCare technology platform.
The equity and debt financing round was led by US-based KairosHQ, alongside investors including Yabeo and Guinness Asset Management, and brings the total level of capital raised to date to $90m.