Cera reaches $120m in revenue, creates 5,000 new jobs

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Cera, a UK tech-enabled home care start-up, has announced it has reached $120 million revenues (run-rate) in less than four years, and the creation of 5,000 new jobs nationwide as it seeks to double its headcount.

The firm, which was founded by Dr Ben Maruthappu (pictured) in 2016, also confirmed that it is already EBITA positive, meaning that it is profitable at an operating level.

Cera said it has raised more than $100 million in debt and equity funding to support its expansion.

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Having recently launched its services in Scotland, after acquiring Mears Care, it aims to accelerate its current growth rate and is forecasting sales to more than double by 2022.

Cera has grown to become one of the largest care providers in Europe, with several thousand employees across more than 50 offices in England, Scotland and Wales.

It has filled 5,000 new jobs this year and has now announced the creation of 5,000 more jobs nationwide, for which it is actively seeking candidates over the coming months.

Notably, Cera is seeking to attract new carers from industries that have been hardest-hit by COVID-19 and which carry transferable skills, such as hospitality, retail and airlines.

Dr Ben Maruthappu MBE, CEO of Cera Care, commented: “We couldn’t be prouder of our achievements to date, and how far we’ve come in such a short space of time. Regardless of the challenges we’ve faced, our vision for the business and our technology has always remained the same; to transform care for the better, to the benefit of all.

“The past year has shone a spotlight on historic problems in the sector and reaffirmed just how important care is for society as a whole. Whilst the pandemic has presented us with immense challenges, it has also offered us the chance to accelerate transformation of the sector. Through our technology and continued expansion across the UK, we’ve been able to care for older and vulnerable people, support NHS services and boost the economy by employing thousands of new carers.”

Cera uses digital and data analytics technologies to monitor the health of users, which enables their families and medical professionals to track their wellbeing and any changes in their condition in real-time.

Earlier this year Cera was selected as the UK Government Department for Health and Social Care’s recruitment technology partner – making its digital recruitment and training platform available to more than 24,000 care companies nationwide.

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Sarah Clarke

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