Cera reveals latest home care acquisition, creating 1,000 jobs


Cera has announced its latest acquisition as it seeks to deliver its ambition to create 10,000 jobs in social care in the UK.

The London-based home care company has acquired Gemcare South West, which has two branches in Plymouth and Modbury.

Cera will launch a recruitment drive for new carers across Devon and Cornwall and aims to expand its reach by creating a further 1,000 jobs over the coming 12 months. 

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Chief operating officer Yvonne Hignell said: “We’re transforming home care by empowering our carers with technology that helps them be their best. Gemcare is an exciting expansion of our services into the south-west of England, enabling us to support more people age healthily and independently in their own homes.  

“Our growth and expansion during a critical period of crisis for the sector and the economy means we’re helping more people start a career in care by opening up new jobs in the Southwest with the opportunity to join a company that puts their people and customers at the heart of its innovation.

“We look forward to welcoming Gemcare’s employees into the Cera family and introducing ourselves to our customers over the coming weeks.”

The acquisition comes six months after Cera purchased Mears Group’s domiciliary care business for £5 million.

Since then, the company has announced its ambition to create 10,000 jobs in social care across the UK in response to the COVID-19 pandemic.

It has fully automated its recruitment process and is currently processing 150 applications per day.

Tags : AcquisitionCerajobsRecruitment
Sarah Clarke

The author Sarah Clarke

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