The Centre for Ageing Better has launched the first free digital library showing positive images of older people, in a bid to challenge negative stereotypical views of later life.
The charity said the images show a more realistic depiction of ageing and older age to provide alternatives to commonly used pictures of “wrinkly hands and walking sticks”.
The library, which contains over 400 images and will be regularly updated, offers organisations a selection of photos that avoid stereotypes associated with older people.
The launch of the new resource follows the charity’s work on ageism and attitudes to ageing, including a recent report ‘An old age problem?’ which looked at depictions of later life across society.
The report found that stock image libraries often use unrealistically positive or negative depictions of people in later life, and recommended that in both words and pictures, the media should attempt to communicate a more diverse representation of what it means to be older without resorting to stereotype and caricature.
Images in the library are free for use and cover various themes related to ageing, such as health, community activity and employment.