COLUMN: Home Instead CEO calls on providers to highlight career opportunities in care

Martin Jones cropped

The CEO of Home Instead UK has urged his fellow care providers to “keep banging the drum” and highlight the “many career opportunities” available in the sector amid continued staff shortages.

In a guest column below, he explores the Department of Health and Social Care’s latest recruitment campaign and discusses Home Instead UK’s recruitment messaging.

Lidl has thrown down the gauntlet with its announcement of pay rises from next March, a move which it says will make it the UK’s highest paying supermarket.

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This will put further pressure on the care sector as we work to recruit the tens of thousands of caregivers needed to fill current and future vacancies.

So, how can the care sector compete?

This month saw the launch of the Department of Health and Social Care’s (DHSC) ‘Made with Care’ recruitment campaign to encourage people into a career in the care sector.

The five month campaign will highlight the career potential in a role helping people live a happy, healthy life.

In my view, ‘building a career’ is a really important part of this messaging. We’ve recently run a campaign across our network talking about care as a ‘job of the future’, one that allows you to make a difference but also has progression opportunities.

Whilst career progression is important, we also need to educate people about home care and the scale of the sector. I still don’t think people outside of social care get it. And what about the massive changes we are going to see in the years ahead?

The tech revolution is coming and we will need to adopt more and more sophisticated technology to support clients in the hours we are not with them whilst also keeping care providers, families and the broader healthcare community informed and ‘in the loop’.

We are certainly going to see a blurring of lines between health and social care with carers taking on clinical observations. This can already be seen across the sector with a variety of companies, such as Home Instead, upskilling caregivers to deliver a far broader range of services. These services will help maintain client wellbeing, keep people out of hospital and enable them to come home quicker following a stay in hospital.

It is predicted that almost half-a-million extra job opportunities will be available in adult social care by 2035 and there are more than 105,000 vacancies that need to be filled now. So, I hope that the DHSC’s campaign has an impact.

I think it’s incumbent for all of us in the sector to continue to champion quality care and the rewarding opportunities that exist now and in the future.

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Sarah Clarke

The author Sarah Clarke