A care consultant is working with private home care providers and franchises to “positively disrupt” the sector and drive transformational change.
Susan Jones, owner of Thoughts Become Things, has created a series of free online events to help providers future-proof their businesses, covering topics from planning and risk management to marketing and HR.
The consultant says that since the COVID-19 pandemic hit, there has been an appetite to bring a fresh outlook to the care arena.
“We were overwhelmed by the response,” she said. “But it does reflect the way the sector has united in the face of the coronavirus pandemic.”
Jones counts national organisations Apollo Care, Home Instead, Radfield Home Care, Calon Lan Community Care and PerCurra Care among the clients she has worked with since launching her business and has forged new partnerships in past months.
The consultant believes the onset of assistive technology will lead to a “massive shift” in the way that care is provided and that care businesses need to be ready for this.
“Realistically, as we all become more time poor, families are less and less in a position to be the main carer for their loved ones,” said Jones, who founded her company in 2018 after working at Home Instead for three years as a business performance manager.
“With assistive technology – which can be anything from door and movement sensors, systems tracking hydration and temperature sensors – there is peace of mind for families.”
She added: “More and more providers are now offering this equipment as part of a valued service and it is having a major impact, especially with pensioners who are fiercely independent and reluctant to receive care.”
“This is the direction the industry is moving in. Home care is changing, and will continue to at a rapid rate, so businesses need to be ready for it.”