Age tech startup Birdie has appointed Dr Malte Gerhold, former executive director of strategy & intelligence at the Care Quality Commission.
London-based Birdie aims to improve the lives of one million adults in five years through its advancements in technology-based elderly care.
Gerhold’s new role will be as chief integrated care officer. He will be responsible for creating a person-centred, integrated care model at Birdie.
Dr Gerhold commented: “After more than six fantastic years, I have decided to leave CQC to seek a very different challenge.
“In CQC’s State of Care report this year, we talked about the importance and opportunity of new technologies and different ways of working for people requiring care, based on their needs. I’m excited to be able to make a direct contribution to that in the future.”
Max Parmentier, CEO of Birdie, said: “Malte shares Birdie’s vision to help older adults live happier and healthier lives in the comfort of their own home.
“He combines an exceptional track record with strong leadership, and has the critical skillset to help us develop a fully integrative approach in improving the way care providers deliver care to our ever-growing ageing population.”
Birdie has proved successful early on, featuring in the Startups 100 Index as one of the UK’s most innovative startups, along with a series of other accolades.