A Bluebird Care franchise has launched a campaign to educate people on the issues surrounding dementia and help them support those who live with the disease, so they don’t suffer in silence.
The campaign marks the start of Dementia Action Week, which begins today and runs until May 23.
Throughout the week, Bluebird Care Newcastle & South Tyneside will be offering information, advice and tips to help improve people’s knowledge of dementia.
It has planned content around how to spot signs and symptoms of dementia, how to care for someone with the disease and how to create a dementia-friendly home environment.
The provider is also offering Dementia eBook, available to download for free on the company’s website.
David Haswell, director of Bluebird Care Newcastle and South Tyneside, said: “Working in the home care industry we come across a lot of elderly people who are suffering from dementia and we see the heartbreak it causes to families.
“Living with dementia is obviously challenging for the individual. However, it can also be very challenging for their loved ones and friends, who often find it very difficult to come to terms with how this cruel disease is taking hold of their loved one and the changes they’re seeing is sometimes very hard to comprehend and understand.
“When someone is showing signs of dementia or has already been diagnosed, I implore you to not to distance yourself, but in fact to educate yourself to understand that there is no right or wrong way to interact, and more importantly that your presence and loving connection is far more than silence.”
Dementia Action Week is a national event that encourages people to take action and improve the lives of people with dementia.