Dementia Action Week: Home care start-up launches Dementia Hub featuring specialist e-shop

rachael crook Lifted

Lifted, a tech-enabled home care provider based in London, has launched a free Dementia Hub to support those living with the disease and their families.

Launched in time for Dementia Action Week, the hub serves a community of 40,000 people affected by dementia, offering over 1,000 expert articles, guides and real stories to provide support and information.

It also features an e-shop that provides specialist care products to help improve the quality of life for people with dementia, such as games and activities, eating and drinking aids and sensory toys.

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Lifted was co-founded by Rachael Crook (pictured) whose 56-year-old mother was diagnosed with early onset dementia when Crook was 24. She struggled to find quality care for her mother and her journey inspired her to give up her job and launch Lifted so that no one else had to face the lack of support that she did.

The business has raised more than £3 million in funding and aims to revolutionise the sector by allowing users to book specialist, at-home care through its app or website.  

Through the app, users receive real-time updates, notifications when carers arrive and leave, as well as wellness data and Lifted Moments – joyful experiences between the caregiver and receiver. Users learn about the carer and visits, keep a check on tasks that have been completed, and are encouraged to leave feedback which helps to improve working conditions for carers.  

Commenting on the launch of the Dementia Hub, Crook said: “Revolutionising dementia care is something I set out to do with Lifted from the very beginning and, because of my own personal experience with my mother, is something I am incredibly passionate about.

“The launch of our Dementia Hub is the latest step we’re taking to ensure that anyone affected by dementia has free access to not only the very best care from the top percentile of professionals, but also a dedicated support group, expert-advice and an e-shop providing specialist products for people living with dementia.”

Crook continued: “Dementia and care statistics get more alarming by the day and urgent action needs to be taken to ensure anyone affected does not get forgotten about. When I cared for my mum I felt totally alone, we are determined to change that. It’s an unfortunate reality that the global pandemic has hit older and vulnerable people the hardest, forcing some families to make the difficult decision of placing loved ones into care homes.

“We believe no one should have to leave their home if they don’t want to. Decades of underinvestment has created a substandard experiences for both the caregiver and receiver and families can be left in the dark when it comes to how the care of their loved one is going. Lifted has been changing all of that and my hope is that those living with dementia and their families can benefit from the very best care and the very best support.”

Tags : Dementia Action WeekLifted
Sarah Clarke

The author Sarah Clarke