Doro, a global supplier of telecommunication solutions for seniors, has partnered with mobile network giffgaff, to donate 500 phones to isolated elderly people across the UK.
The initiative seeks to counteract the effects of loneliness during the ongoing coronavirus pandemic. It forms part of a wider push to deliver 2,000 phones to isolated seniors across regions spanning the UK, Germany, France and the Nordic countries.
All phones will be delivered with a pre-installed SIM from giffgaff, providing unlimited calls and texts alongside 2GB of data per month, making it as easy as possible for seniors to stay connected.
The distribution of the phones will be facilitated by Neighbourly, connecting Doro and giffgaff to local charities across the UK. The CSR platform will aim to ensure the phones reach those most in need through its insight into local communities.
The partnership with Doro comes after giffgaff announced its goodybank initiative to help local communities in Britain and members of the giffgaff community facing hardship during this time.
Carl-Johan Zetterberg Boudrie, CEO of Doro, said: “Social exclusion and involuntary loneliness have become reality for many seniors, exacerbated in the wake of the Coronavirus. It is wonderful that so many elderly people are accepting of social distance, even though they are in greater need of communication than ever before. By donating Doro phones to those most at risk, we hope to reduce anxiety and simultaneously enable closeness between families.”