Ex-Virgin CEO joins live-in care provider to bolster 2021 growth plans

Stephen Murphy

Live-in care company Elder has appointed ex-Virgin CEO Stephen Murphy as its new chair, as it seeks to build on strong growth into 2021.

Murphy brings with him an accumulated 30 years’ experience in senior management positions and executive director roles.

He was the Group CEO of Virgin Group from 2005 to 2011, having succeeded the founder, Sir Richard Branson. As well as holding a number of other leadership roles across various verticals, Murphy has also been Group Chairman at OVO Energy since 2015. 

Elder CEO Pete Dowds said Murphy’s wealth of knowledge will be critical in shaping the strategic direction at the company.

“I knew from my very first meeting with Stephen that he was the right person to join as Elder’s Chair. Stephen’s experience with category-defining brands and complex operations in regulated markets is the perfect fit to support us to deliver on our mission at Elder,” Dowds added.

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“This year has shown the critical need for a viable alternative to residential care for families and their loved ones across the UK and having Stephen will help us to deliver that at true scale.”

Commenting on the new role, Murphy said: “I am delighted to be joining Elder as Chairman and working with Peter and a talented leadership team at such an exciting time in its development.  2020 has been a huge challenge for families and particularly those with older family members.

“The mission of Elder is to provide new and better solutions for care and this is hugely important for quality of life and peace of mind.”

Elder announced in September that it is creating 1,500 jobs for care workers to help meet an unprecedented demand for its services.

The company, which matches people with professional, full-time carers, said it has seen “thousands more families” inquire about live-in care compared to the same period last year.

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Sarah Clarke

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