Helping Hands is planning to double the number of new branches it opened this year to 40 in 2021.
Chief executive Andy Hogarth shared his company plans with HCI as part of a feature on providers’ future ambitions.
He said the company has already identified its first locations and is starting to recruit their managers.
“We are planning to continue to grow both our live-in and hourly service during 2021 despite the ongoing problems of Covid,” he added.
Helping Hands currently operates over 100 branches across England and Wales.
Hogarth said the provider is also targeting that its minimum inspection result will be ‘Good’, with 10% or more achieving ‘Outstanding’ when the CQC starts inspections again.
“We have invested heavily in both people and systems to help our managers achieve Outstanding ratings next year,” he explained.
“We have developed our own management development training programme to upskill both our existing managers and people aspiring to grow in management roles with us in the coming years.”
To help with the training, Helping Hands has recruited a number of development coaches and its aim is to ‘home-grow’ its future senior and middle management team, rather than hiring from outside the company.
Hogarth added: “We are also extending the training for our carers to allow them to specialise in the areas of care they are most interested in and so allow them to develop to their full ability.”
Earlier this year, the CEO said a quality improvement strategy brought in by a new senior management team at Helping Hands has driven a major turnaround at the business.
The company had six offices rated ‘Requires Improvement’ by the CQC the start of 2019, but in just over a year, four of these have been converted to ‘Good’.