Radfield Home Care is planning to roll out a live-in care service across its network.
The provider told HCI that it is in the early stages of developing the service and is aiming for a launch next year.
Franchising director Alex Green said Radfield Home Care is focused on creating services that respond to the changing needs of its service users.
“That is something we think about quite a lot as an organisation – the change in demographics of the people we are looking after. That has changed massively in the years that we’ve been operating, and it will change going ahead,” he said.
“We are looking at whether a live-in care service is something that will benefit the network and it is something that we are planning to roll out across the business because I think there is a strong need.
“I think it’s about responding to choice and what people want from care. If you look back 20 to 30 years, people chose to go into retirement homes and no one does that anymore. So there’s a big shift and I think live-in care is an important part of that.”
There has been a recent sharp rise in demand for live-in care services across the country, driven by elderly people and their families looking for 24/7 care as an alternative option to care homes, particularly during the coronavirus pandemic.
View the full Zoom interview with Radfield Home Care’s Alex Green and co-founder Dr Hannah MacKechnie here.