Right at Home has set out an ambitious strategy to become the UK’s most trusted home care provider.
The business hopes to achieve this goal over the next five years by supporting its franchise owners to deliver high quality care to their clients.
Speaking to Home Care Insight, CEO Ken Deary said that when he first launched Right at Home in the UK 10 years ago, his vision was to build a company around trust and quality, and although the business model has been refined along the way, this vision hasn’t changed.
“As a business we have many objectives, but in summary, our goal in the lead up to 2025 is to become the most trusted brand in UK home care.
“I don’t think we’ll ever be the biggest [home care provider] because we want to concentrate on quality and trust. But trust only comes from doing everything ethically and to the very highest standards – both of which are paramount to the future of Right at Home UK.
Right at Home UK employs 15 national office staff, who are based either regionally or at its head office in Liverpool, and support around 60 franchise territories.
Of those offices inspected over the last 18 months, 41% have been rated ‘Outstanding’ by the Care Quality Commission.
Deary describes Right at Home UK has a co-operative network, with employees “going the extra mile” to support one another.
“That may sound strange because myself, as the CEO, and our COO Lucy Campbell have to deliver the big issues like strategy, but we also realise that everyone wants a voice, so we always make sure we listen to our franchisees and our stakeholders and gather all of their opinions before we make decisions that affect the majority of the network,” he said.
Asked how Right at Home UK stands out from its competitors in the sector, Deary said: “I don’t see them so much as competitors – we are all in this to benefit the vulnerable adults that we serve.
“There are many businesses in this sector who I totally respect. There are good parts of their operations that we can learn from and vice versa. I guess, if there is a difference between our business and others, then it’s our ability to make decisions very quickly and the lovely family feel we have amongst our staff and franchise owners.”
The full interview with Ken Deary, CEO of Right at Home UK, will be published later this month.