Two suppliers to the care sector have teamed up to create an awareness week dedicated to celebrating care staff, following a trying period for the industry.
Person Centred Software and Autumna have joined forces to launch #GladtoCare Awareness Week, scheduled to take place from 6-12 July, with the aim of rolling it out as an annual event.
It will show appreciation for the contributions carers make to the lives of service users, their families and community members, and aims to change the public’s perception of the care sector.
Speaking of the initiative, Heidi Thomas, head of marketing at Person Centred Software said: “Whilst it’s been great to see the public get behind key-workers with ‘Clap for Carers’, much of what has been reported in the media has contributed to increased uncertainty and misunderstanding about care homes and the care sector in general, which we are keen to dispel.
“Our aim with #GladtoCare Awareness Week is to challenge the public’s perception of care by shining a light on all of the incredible work that’s been done, and continues to be done, within the industry – and we’d like as many care providers and care workers to get involved as possible.”
Through the initiative, carers will be encouraged to highlight reasons why they are #GladtoCare by sharing stories, photos and videos on their social media channels to showcase milestone moments that have made them proud to be caregivers.
Autumna, which serves as the direct interface between care provider and consumer, will also be sharing advice on how best to market care homes and domiciliary care providers in the current climate.
Informative webinars on the importance of embracing technology to enhance the quality and efficiency of care delivery will also be delivered by Person Centred Software, and advice on how best to utilise positive PR and virtual open days will be shared.
Care providers and care workers can register to participate in the campaign by visiting www.gladtocare.com, after which they will receive a free digital toolkit to help get the most out of the awareness week.
The toolkit will include decorative bunting, display posters, and social media frames, as well as bespoke activity calendars and press release templates, which can be used by each provider to promote their involvement in the campaign, to showcase the work that they do and to help them boost their enquiries.