Bluebird Care Birmingham East and North has launched a new project for its customers, offering them a trip down memory lane.
The franchise is producing keepsake booklets that combine images, saved items or memorabilia, with a caption to economy each memory.
Suresh Dakshinamurthy, director of Bluebird Care Birmingham East & North, commented: “Memory Lane is very close to everybody in the office. It brings out the untold story of our customers, and its inception will bring our staff members closer to those customers.”
Bluebird Care is allocating one staff member to a customer to produce a Memory Lane keepsake book. The first copy (pictured) was produced for a 99 year-old Bluebird Care client, who turns 100 next year.
Dakshinamurthy added: “The bond between carer and customer is vitally important. The Memory Lane project allows the two sides of that relationship to understand one another better. We hope that translates to a better bond, and a higher level of service offered to our customer. Not only that, but the book itself is great. It looks aesthetically pleasing and will be a hit for our users and their families.”
Bluebird Care Birmingham East and North has deployed the Memory Lane project as part of the ‘Beating Isolation’ roll out, which has involved Bluebird Care franchises from across the network carry out activities and projects to tackle the challenges their services users commonly face.