The government is “putting the cart before the horse” in its campaign to recruit thousands of care workers, a trade union has warned.
The Department of Health and Social Care yesterday launched its national communications campaign to address the estimated 110,000 vacancies in adult social care in England.
But Unison has stated that it “makes no sense” to go all out on a recruitment drive, without first tackling the problems triggering “the daily exodus” of care workers from the sector.
Unison assistant general secretary Christina McAnea said: “Poor pay, minimal training and a dire lack of funding are the main reasons why so many care workers want to leave. The government must address these pressing issues first.”
But Minister for Care, Caroline Dinenage insisted that spreading the word that care work is “rewarding, varied and worthwhile” would help address the massive demand for staff.
“As part of our national recruitment campaign we want to work with adult social care providers to recruit the best possible talent and I urge them to advertise their vacancies, so we can help fill as many as possible and build a workforce that is fit for the future,” she said.
The Department of Health and Social Care has pledged around £3m for adverts and events across England in February and March aimed at highlighting the rewards of a career in social care.
Care providers will be urged to get involved with the campaign by providing case studies, advertising their vacancies and promoting social quizzes and content from a dedicated Facebook page.