Helping Hands Home Care has announced that it will extend its network by 40 new branches this year.
The care provider is set to unveil 20 new offices across England this month, followed by a further 20 in September, and will create 2,000 new jobs during 2021.
The offices will deliver an additional 10,000 hours of care a week, bringing the company close to 100,000 hours a week of visiting care.
The news follows the launch of 25 Helping Hands branches in 2020 and will take the company’s total number of locations in England and Wales to over 160.
Helping Hands said it has seen demand for its care services increase significantly over the past 12 months, as customers’ needs have changed.
Mark Speirs, head of New Branches at Helping Hands, said: “We are delighted to be able to add to our offering as a care provider with these new branches. Customers’ needs have changed during the last 12 months and we have been able to be more flexible with initiatives such as virtual meetings and our internal reward and recognition scheme, Moments of Kindness.
“We can continue to give our customers the confidence that their and our teams’ safety is always our focus. We have seen demand really increase in the last 12 months so these additional hours of support will really help to alleviate strain across the sector.
“At Helping Hands, we are committed to not only the people we serve, but also the communities we operate in, so it is great to be creating jobs for local areas across the country. We have been encouraged by the response to expanding our network and look forward to supporting more people to lead an independent life in the comfort of their own home.”
Helping Hands is also encouraging families to open up and discuss care plans with relatives. Research commissioned by the company revealed that fewer than one in six adults (15%) have spoken to the older members of their family to know exactly what their expectations are when it comes to future care needs.
The study found that of those people whose parents subsequently needed care, only 38% say that they had conversations about the possibility of it at the right time.
Spiers added: “The potential need for future care and support in the home is a conversation that many families find difficult to have and it’s unlikely to be a single discussion, but lots of conversations over a period of time. It’s important to have patience and be prepared to bring in support gradually – that way elderly relatives can get used to the idea without being overwhelmed by a sudden change in lifestyle. Having lots of conversations will also allow families to address the common obstacles we see in these situations one by one, rather than having to deal with all the challenges at the same time.”