National home care provider Helping Hands has launched a new campaign to recognise frontline care workers for their efforts in helping customers stay safe and independent at home.
The Moments of Kindness campaign allows people to nominate a caregiver or colleague so they can be rewarded for going the extra mile to make a difference to their clients’ lives.
Karyn MacKenzie, group managing director at Helping Hands, told Home Care Insight: “I came Helping Hands because I was captivated by a business whose values were underpinned by making a difference every day and caring for people in need, and over the last 18 months I’ve been overwhelmed by how much people really go the extra mile. The effort, the care, the passion and the kindness that I see every day as incredible kindness underpins everything at Helping Hands, and I want to celebrate this.
“I’m really excited and proud to launch Moments of Kindness and recognise those moments that we know happen every day at Helping Hands. This is much more than a regular box of chocolates once a year or a pat on the back – those things are fine in themselves of course – but this scheme is about making sure rewards are really meaningful and relevant. Moments of Kindness is about recognising and rewarding in a way that’s personal and meaningful.”
In April, a UK think tank called on the government to recognise the “heroic contribution” of the care workforce during the COVID-19 crisis.
In its ‘Care fit for carers’ report, the Institute for Public Policy Research (IPPR) cited polls showing overwhelming public support for more generous pay and entitlements for health and social care workers and called on the government to issue five guarantees to workers during the crisis.