Home care leaders: The biggest ambitions for 2021

2021 diary

From investing in new technologies and creating new jobs, to driving quality improvement and forging better links with health care, directors and CEOs from home care providers across the country share their ambitions for 2021.

The panel spoke exclusively to HCI as part of a series of interviews covering a round-up of 2020 and the future of care.

Click here to learn about the biggest lessons the providers have learned in 2020, and here for what they believe will be the top home care trends of 2021.

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Beloved Home Care HR director Alex Collier

“Our plans are to continue to deliver a safe and reliable service to our clients. We are investing in new technologies to improve the safety and effectiveness of our service. This includes recording our client’s vitals, with consent, at regular reviews.

“This will enable us to notice any significant changes and report to the relevant healthcare professional. We are insuring our team are going to be fully trained to use the new equipment.

“We’re also hoping to create at least eight new jobs in the community. As a local employer, we want to be able to provide opportunities for our community to get into care and experience the rewarding nature of the care sector.”

Bluebird Care director of Care, Quality & Compliance, Neil Murray

“Our focus is on the recovery from the Covid-19 pandemic. We know that compliance has generally suffered adversely by about 15% on average, because of businesses focussing on the pressures brought on by the pandemic. We are optimistic 2021 will be the beginning of a recovery for care business compliance, as lockdowns potentially ease and effects of the vaccine take hold in the second half of 2021.

“2020 was possibly one of the best years ever for the social care sector, from a profile raising point of view. Frontline workers were acknowledged and praised and the sector received a much-needed boost. We want to continue to ride on this wave of positivity. Social care has a unique opportunity to forge better links with health care. We need improve the public’s awareness of what the sector can offer. In particular, home care needs to be positioned as a real choice alternative to residential or hospital care, and a career choice for stability and opportunity.”

Good Oaks Home Care director and co-founder Ben Ashton

“Good Oaks’ ambitions for 2021 is to continue to be the partner of choice for families worries about their loved ones’ ability to cope at home. We have undergone robust but sustainable growth throughout 2020, and we are looking to consolidate this growth and continue growing in an ethical, collaborative way, bringing new services on stream for clients and franchise partners.”

Helping Hands chief executive Andy Hogarth

“We are planning to continue to grow both our live-in and hourly service during 2021 despite the ongoing problems of Covid. The plan is to double the number of new branches we opened this year to 40 in 2021. We have already identified the first locations and are starting to recruit managers for these.

“When the CQC starts inspections again we are targeting that our minimum inspection result will be Good, with 10% plus achieving Outstanding. We have invested heavily in both people and systems to help our managers achieve Outstanding next year.

“We have developed our own management development training programme to upskill our existing managers, and also people aspiring to grow in management rolls with us in the coming years. To help this we have recruited a number of development coaches and our aim is to home-grow our future senior and middle management team, rather than hiring from outside HH. 

“We are also extending the training for our carers to allow them to specialise in the areas of care they are most interested in, allowing them to develop to their full ability.”

Mumby’s Homecare director of commercial Joel Mumby

“Our biggest ambition is to achieve ‘Outstanding’ in more categories. We focus on each person rather than treating them as ‘numbers’ or ‘beds’.

“We have some great initiatives to increase our person-centred approach. The people we care for deserve so much more than just a care package. Our carers provide an exceptional service already and we aim to build on that.

“On a larger scale, we’d like live-in care to been seen as an equal to care homes, but that is a long way off.”

Right at Home chief executive Ken Deary

“We expect to see significant growth within our network as we bring on-board new offices, whilst continuing to support our local offices to maximise their existing territories, to enable even more people to access high quality care services.

“We will push forward and remain focused on our key quality indicators, which includes our regulatory ratings and review scores, as we continue on our mission to become the UK’s most trusted homecare brand.”

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Sarah Clarke

The author Sarah Clarke

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