The home care sector has emerged as the “quiet hero” in the fight against COVID-19, the CEO of Right at Home UK has said.
In a Zoom interview with HCI, Ken Deary said that given the “sensationalism” and “inaccurate reporting” of the current situation in care homes by some of the press, home care has benefited from staying out of the media spotlight.
“The media has effectively scared people from going into hospital and they’ve scared people from going into care homes and, in the meantime, home care has gone under the radar and benefited from being out of the media and being seen as the safest option for care, for all the right reasons,” he said.
“So I think it’s been beneficial that we haven’t been at the forefront of everything.”
Deary has previously criticised the media over its focus on negative social care stories. Speaking before the pandemic, he said he was “sick to death” of reading bad press about care providers, which “undervalue” the role of care workers.
In his latest interview with HCI, Deary also discussed the importance of health and social care integration.
“I believe social care is a great support to the NHS and we should be recognised for this,” he explained.
“The pandemic has shown the need for more integration between the NHS and social care and that we can really support the NHS to free up their bed space. Integration could undoubtedly bring future savings and productivity for all.”