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HOME CARE SOLUTIONS OF THE YEAR 2020: Care Friends

Neil-Eastwood-Care-Friends-app

In the latest article celebrating the most innovative and pioneering home care solutions of 2020, HCI places the spotlight on employee referral app Care Friends.

Click here to read more about our Home Care Solutions of the Year series.

Here’s how Care Friends has been supporting providers with the recruitment and retention of a high-quality home care workforce this year:

Company: Care Friends
Website: www.carefriends.co.uk

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Care Friends was created by Neil Eastwood, author of ‘Saving Social Care’, and was officially launched in June, in partnership with Skills for Care.

Care Friends gamifies the employee referral process by incentivising care staff to share jobs with their friends and contacts straight from their phones.

It financially rewards the employee at each step of the referral process, as well as allowing them to collect bonus points as a thank you, or be recognised for an accomplishment, such as long service.

By June 30, care providers employing 20% of England’s entire adult social care workforce had inquired about the technology and, in October, Bluebird Care announced that it would roll out the app across its network of offices in the UK and Ireland.

The news came after several Bluebird Care franchises successfully piloted the app over a number of months, with one office stating it doubled its referrals.

Katy Falconer, Head of People, Engagement and Culture at Bluebird Care, said at the time: “We are delighted to be collaborating with Care Friends, this innovative app is exactly what we need to help us improve both our recruitment and retention.

“Some of our best carers have joined Bluebird Care because they were inspired by other friends and family in the care sector. With Covid-19, our recruitment process has been streamlined and we are increasingly using technology to ensure we comply with social distancing guidelines.”

In an interview with HCI, Eastwood said he expects “lots more” partnerships with “providers of all sizes” to be announced next year.

Tags : Care Friendshome care solutionsNeil Eastwood
Sarah Clarke

The author Sarah Clarke

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