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Home Instead acquires SuperCarers to enhance live-in care service

Martin Jones CEO Home Instead Senior Care landscape

Home Instead Senior Care has announced the acquisition of SuperCarers as part of a major plan to extend its live-in care offering.

The purchase was made in response to the changing needs of elderly clients who are looking for 24/7 live-in care as an alternative to care homes.

The provider has seen a rise in demand for live-in care from people who had previously seen care homes as their only option and would prefer to stay at home, particularly during the pandemic.

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Martin Jones, CEO of Home Instead Senior Care UK, said: “Home is the place people feel happiest and most secure and our services can support that – we know from our research that 98% of over 65s say it’s important to them that they stay living independently in their own home.

“Acquiring the SuperCarers business is an exciting development for us and will allow us to build on our home care offer to support even more people at home for longer. This can be from early stage care, which might only involve using technology to stay in touch with an older person to ensure they are safe, right through to more support around personal care, home help, and then eventually live-in care and palliative care.”

London-based SuperCarers helps families find experienced home carers in their local area, and provides the tools they need to coordinate care directly.

The operation will be implemented into the Home Instead Senior Care model in the coming months, with more details about the merger released later in the year.

Adam Pike, CEO of SuperCarers said: “Home Instead Senior Care is incredibly well respected in the home care market and we were delighted with the opportunity to join forces to support even more older people to receive the care they so deserve at home and look forward to working with the team at Home Instead to achieve this.”

Tags : Home Instead Senior Carelive-in caremartin jonesSupercarers
Sarah Clarke

The author Sarah Clarke

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