Leading home care provider, Home Instead, has rebranded its charity, previously known as the Bring Joy Foundation, as Home Instead Charities.
The home care provider said the rebranding, which took place at a virtual event last month, was designed to align its charity with the company’s global social purpose mission and emphasise its connection to the Home Instead brand.
Executive Director, Penny Hamer, said: “The new brand positioning will help to connect us with the Home Instead network of franchise offices around a common cause, for the good of our communities.
“It also makes us part of a global collective of Home Instead Charities who are working to influence and change the future for so many lonely and isolated ageing adults. We are looking to fearlessly create a world today that we want to grow old in tomorrow.”
The relaunch event was attended by the company’s UK franchise network and national office team as well as Home Instead founders Paul and Lori Hogan along with colleagues and franchisees from the US, Canada, Germany and Ireland.
Home Instead Charities in the UK is chaired by Martin Jones, CEO of Home Instead UK. Lori Hogan and Roger Baumgart, CEO Emeritus/Chairman Home Instead Charities US & Canada, are trustees along with Ruth Brown, Director of Business Development of Home Instead UK, Diana Stephenson of Calvin Marketing and UK franchisees Clare Jefferies and Luke Norbury.