Home Instead branches launch recruitment drive after demand for live-in care ‘sky-rockets’


Three Home Instead Senior Care branches in Scotland have launched a recruitment drive after seeing a major increase in demand for live-in care services.

The provider’s Glasgow North, Glasgow South and Stirling and Falkirk offices are looking to recruit 50 live-in caregivers and 200 visiting caregivers over the next year, to satisfy the significant demand.

Owners Suhail and Tasnim Rehman said the COVID-19 pandemic has seen enquiries for its newly-launched live-in care service increase by 50% over the past few months, alongside home care services, which have risen by 30% since the beginning of the year.

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The company has recruited 60 new caregivers since lockdown began and have now launched a mass recruitment drive across their local territories.

The owners said: “We are committed to providing high-quality at-home care for seniors, for which we have seen enquiries sky-rocket over the past couple of months throughout all of our offices. Lockdown has demonstrated the benefits of elderly people continuing to live independently in their own homes for as long as possible, with our home care services aiding this.

“We are looking to recruit 250 new caregivers over the next twelve months. Many people who have been made redundant in the current climate could consider a career-change to caring. We have had people from all walks of life and all sectors including aviation, retail, hospitality and customer services applying, but they one thing they all have in common is their love of caring and their desire to provide the best possible service to our clients.”

News of rising demand for live-in care at Home Instead comes after the care provider announced the acquisition of SuperCarers in June.

The purchase was made in response to the changing needs of elderly clients who are looking for 24/7 live-in care as an alternative to care homes.

Click here to watch Home Care Insight’s Zoom interview with Home Instead Senior Care UK CEO Martin Jones.

Tags : Home Instead Senior Carelive-in care
Sarah Clarke

The author Sarah Clarke

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