Home Instead Senior Care has launched a new campaign to showcase its workers as the ‘real faces of care’ in the hope of attracting new people to start a career in the sector.
Four caregivers from the national domiciliary care provider won a nationwide photo competition depicting ‘real moments of care’ with their elderly clients.
It was part of the Home Instead’s successful ‘You Can Care’ recruitment campaign to urge more people to consider working in care.
Photographs of Julia Meszaros from Bedford, Ruth Smith from Cleveland, Sue Binks (pictured top) from Stourbridge and Glynne Morley from Wimbledon and their clients will feature in national marketing materials and on social media to showcase the rewarding role of working in care.
It comes as the social care sector sees continued demand for new care workers, with The Department of Health and Social Care predicting that an additional 650,000 workers will be needed in the sector by 2035.
Nationally, Home Instead Senior Care is planning to recruit 10,000 caregivers in 2020 and currently has more than 1,000 live vacancies UK wide.
Home Instead Senior Care CEO, Martin Jones said: “We’re so proud to see our caregivers featuring directly in our national awareness campaign this year because ultimately they are the people who can show the real side of caring. We hope that by telling these real caring stories through real faces, we’ll appeal to kind-hearted individuals nationwide to show them that they too can care for an older person.”
One of the faces of care, Sue Binks has worked at Home Instead Senior Care Stourbridge, Hagley and Halesowen for more than five years.
The former catering assistant said: “I love being able to make my clients feel special, listening to their stories of their life and family and helping them to continue to remain as independent as possible in their own home.
“The job is very rewarding, it can fit around family routine, is diverse, flexible and great fun. There is also excellent support and training given,” she said.
Julia Meszaros works for Home Instead Senior Care Bedford and was previously a supermarket supervisor. She said: “Becoming a caregiver was one of the best decisions of my life so far.
“It doesn’t even feel like a job but more like a daily visit to family or friends. I love waking up in the morning, excited to see my clients and excited to help them to get ready for the day, or to cook them a lovely meal and watch them while they enjoy my cooking.”
The third ‘You Can Care’ awareness week runs between February 24 and March 1 and aims to highlight on social media stories of caring for older people and the job opportunities available in care.