Home Instead Senior Care has launched a television campaign to promote the benefits of home care for older people.
The 30 second advert, which aired last night, is the first national campaign for Home Instead and will run for four weeks across ITV, Channel 4, Channel 5 and Sky Channels.
The national media roll out follows a successful pilot in the Midlands in January, which resulted in increased volume across website traffic, care enquiries and recruitment queries.
Martin Jones, CEO of Home Instead Senior Care comments: “We are really excited for the ad to roll out nationally.
“We want to educate consumers that there are options when it comes to care and that with the right support, people can stay in their home for longer. We know that starting conversations with loved ones about care can be tricky – but we’re hoping this will inspire them to do so.
“Hopefully the ad also showcases caring in a new light and inspires a new wave of carers to join the sector and help make a difference to people’s lives.”
The advert tells the story of Stanley, whilst offering a glimpse into a decision and process that many people may face at some point in their life.
Viewers learn that Stanley, recently widowed, is facing the prospect of having to leave his family home, and he reflects over memories with his wife – with a focus on the creaky ‘third stair’ he never got around to fixing.
His daughter offers the lifeline of staying at home with an home care package, before going on to deliver the poignant strapline: “You don’t have to go anywhere Dad.”