The Silver Line, the charity founded by Dame Esther Rantzen, has appointed Martin Jones, managing director of Home Instead Senior Care, as a member of its board of trustees.
The Silver Line is the UK’s only confidential, free helpline for older people. Since its national launch in November 2013, the helpline has received over 2 million calls.
Speaking about his appointment, Jones said, “Our mission is to ‘change the face of ageing’ and everything that we do is focused on this. Our care service allows older people to remain living at home and stay connected with their local community, where they feel valued and can continue to make a contribution.”
“The Silver Line provides an invaluable support service, so our two organisations are well-aligned,” he added.
“My involvement with them will allow me to help shape some of the charity’s initiatives, perhaps most importantly those that help to combat loneliness amongst older people.”
Jones is also a trustee of the Care Workers Charity, sits on the Age at Work Leadership Team for Business in the Community (BITC) and is also the Champion for Older Workers for BITC. He also sits on the board of TSA, the industry body for technology enabled care.
Jones is one of four new trustees for The Silver Line.
Sophie Andrews, Chief Executive of The Silver Line, added: “The new trustees bring a wealth of relevant experience to our Board and join us at an important time in our short history. They have already demonstrated a passion for the cause and have some great ideas about how we secure longer term income to ensure we are sustainable for the future.”