Home Instead is continuing its run of television activity this year, having once again partnered with ITV to be the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer.
This initiative follows the brand’s recent sponsorship of ITV’s Love Your Garden, which also featured Alan Titchmarsh.
The deal sees TV idents, voiced by Titchmarsh, at the start and end of each segment of the programme showing the positive impact of home care and featuring clients at home with their caregivers.
Speaking about the ongoing partnership with ITV and Alan Titchmarsh, Home Instead brand and marketing director Lee Chapman said: “It’s really important to us to continue engaging with the British public to share our story about home care as a choice in later life.
“The majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign we will inspire families and their loved ones and let them know that this is possible.
“We are thrilled that Alan will continue to represent the Home Instead brand on primetime television. Response to our previous campaign tells us that he resonates with our target consumer.
“Each ident is designed to show ‘a life well lived’ at home and will highlight older adults who have led fulfilling lives.”
Home Instead said the campaign and continued mainstream media exposure signals its intention to make home care “the default care norm” whilst informing families of the value of home care.