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Home Instead rebrands to promote inclusion across global network

Martin Jones cropped

Home Instead has revealed a new brand identity as it looks towards a new phase of helping all people, no matter where they are in their care journey, receive quality care at home.

The brand update, which is being rolled out across Home Instead’s global franchise network, sees the term ‘Senior Care’ removed from the company’s name.

This is to position the brand as being more inclusive and reflect the changing way people talk about older adults.

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While the company has simplified its logo, its tulip remains, signifying optimism and continual growth. Home Instead has also kept the tagline, ‘To us, it’s personal’.

Martin Jones (pictured), CEO of Home Instead UK, said: “We’re proud of our history and the positive impact we’ve had on the lives of people who require care. This new brand identity is about moving into the future and we are really excited about this.

“There’s no doubt that the needs of our elderly population change as society progresses. We’re sure to reflect that in the care we offer, whether that’s by offering technology that enhances the care our clients receive or delivering activities in the local communities we serve. Our new brand is testament to our desire to adapt as we move forward.”

With 225 franchise offices nationwide, Home Instead UK delivers over six million hours of care to over 21,000 clients.

Tags : Home InsteadHome Instead Senior Careinclusivemartin jonesrebrand
Sarah Clarke

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