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Home Instead UK founder launches new franchise brand to ‘enrich lives’ through sports

Trevor Brocklebank – sml

Trevor Brocklebank, the entrepreneur who founded Home Instead in the UK in 2005, has launched a new franchise brand focused on supporting people to improve their mobility and boost their mental wellbeing.

Brocklebank has teamed up with Rob Oyston, founder of Mobi-Game, which offers a range of activities for the health and social care sectors based on adapted games, sports and dance.

The company been renamed ‘Rise’ and, together, the partners plan to scale the business and develop it into a franchise model.

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Its first territory was set up in Cardiff last month, ahead of the company’s official launch at the International Franchise Show in London.

Commenting on Rise, Brocklebank said: “There is enormous potential for Rise to support a wide range of people and I’ve already seen first-hand the impact that sports-based activities can have on people of all abilities.

“The model is ideal for a franchise roll-out as local owners can position themselves as the go-to expert for these enriching activities that bring benefits to both participants, their carers and families too.”

Speaking about some recent sessions, Oyston commented:  “We ran a session at a children’s hospice recently where the children were supported to kick balloons, emulating a game of football. Carers were able to join in, providing wellbeing benefits to both the carers and children.

“In the future, siblings and parents will be able to join in, bringing the family together with a shared, multi-generational experience.

“And to see a group of care home residents taking part in a tennis ‘match’ is just brilliant.”

Rise has been working closely with a number of care home groups and individual care homes and has recently run a session at a children’s hospice. The team also supports healthcare professionals.

“The range of people we support is really wide and varied. One of the key elements of our sessions is the opportunity for each individual to reminisce, which is stimulated through story, music, video and images,” said Brocklebank.

“Through our regular sessions we see people progressing and, importantly, having fun which is a joy to see.”

Tags : Home InsteadmobilityTrevor Brocklebank
Sarah Clarke

The author Sarah Clarke